Delivering Value Scientifically
Data cleansing is an essential element to maintain database hygiene and get maximum ROI from your marketing strategies.
Lead data is usually obtained from a variety of sources such as rented lists, sales people adding data, conference and trade show lists, events etc. Data from every source varies in the level of quality and lacking certain essential parameters. .
It is a known fact that email databases in every organization gradually decays every year due to recipients job change or location change. In order to roll out efficient email marketing strategies.